COFFEE-BAR PLUS ULTRA

The monographs dedicated to the remarkable businesses and industries of Salamanca have one more issue, this time, dedicated to the hospitality sector.
In 2022, Plus Ultra received the Castilla y León Tourism Award in its category. Thanks to the memoirs and writings compiled by Tomás Rivas Verdú, Turismo de Salamanca -through the Museum of Commerce- joins in this appreciation for a Salmantine business with a successful trajectory and a bright future.
The protection these notebooks offer by recording relevant commercial and industrial histories has, on this occasion, also become a pleasant and vivid memory.

Once read, some of its passages will surely be remembered by its readers. This is because, on this occasion, history with its corresponding events has been prioritized over more technical and/or statistical data. Some of the situations narrated about the great protagonist of this story, Manolo Plus, are not to be missed, such as the Rolex anecdote, or the passage of instantly returning to his childhood upon understanding the phrase 'Are you still snoring?' We reveal no more…

Available for sale at the Museum of Commerce, the Tourism shop in Plaza Mayor, and some bookstores.
Since the museum is non-profit, the selling price is 2.50 euros.